Look around HD's on everything from bikes, to clothes to bedspreads and horseshoes; they even have purses.
HD's done an excellent job of persuaded millions of people that they should ride Harley bikes because they, the consumer, can't be bought.
Gone are the days of HD and the greasy, dirty bikers that rode piecemeal bikes to hell and back. Now it's all business and shareholder content. There's something inherently wrong with our society when you can finance rebellion on a monthly payment plan.